you're not getting replaced

I'm not sure why everyone keeps talking about AI replacing humans.

This is NOT the problem for 90% of $50-$100M brands...

I've worked inside loads of these companies.

The outstanding bottleneck was almost always PEOPLE.

95% of them operate like they need permission to think.

They're hard-coded to look for the SOP instead of quite literally just using their brain to solve problems (especially nowadays. AI has not made this problem any better).

That's why if you can simply just LOOK at a situation and think:

"no one is doing this, but I think it's a good idea"

...and then actually do it, you stand out instantly.

Trust me, I talk to business owners every week, and you have NO idea how average the average is.

I've seen people get promoted, win clients they shouldn't have won, and build businesses that work just because they were willing to think through problems instead of waiting for instructions.

That said:

The no. 1 skill for the future won't be setting up automations.

It'll be:

1. Diagnosing problems

2. Understanding what's actually broken

3. And choosing the appropriate solutions.

Being the person who is willing to just throw shit at the wall and see what sticks, when everyone else is paralyzed because there isn't a playbook to solve that problem.

TL;DR:

AI can write your emails and build your funnels.

But it can't figure out why a $50M company's growth stalled because of office politics.

That's still human work.

And most humans aren't doing it.

PS - if you’re interested in working with me to get actual humans on calls interested in your service in 2026, reply CALLS to this email.