Why Agencies Lose $50K Deals

Ever wonder why some agencies consistently land $50K retainers while others struggle to close a $5K deal?

It’s not the results they deliver. It’s not even the pricing.

It’s their proposals.

Most agency proposals follow the same tired formula:

• A long-winded intro about how innovative they are

• A laundry list of services that sound impressive but mean nothing to the client

• A vague promise of "improving performance" with no specifics

And guess what?

Every other agency is doing the exact same thing.

So when a CEO has 147 proposals in their inbox, all blending together in a sea of buzzwords, guess which ones they ignore?

All of them.

A winning proposal does three things differently:

1 . Mirrors the client’s exact words. When they hear, “As you mentioned, your CPA target is $47...,” they instantly know you were paying attention. Simple, but powerful.

2 . Scores their current setup. A 40 to 60 percent rating triggers something in their brain. They stop asking, “Is this agency good?” and start thinking, “How can they improve our results?”

3 . Translates potential into numbers. Instead of saying, “We’ll improve your campaigns,” say, “A 30 percent CPA reduction on your $100K monthly spend means $30K saved per month.”

Another smart move? Put testimonials at the end of your contracts, not your proposals.

Proposals get skimmed. Contracts get shared with every decision-maker.

Smart, right?

These small shifts make a huge difference in closing bigger retainers with premium clients. And when closing gets easier, scaling to $100K months does too.

If you're running an agency, doing $20K–$40K per month, and scaling still feels like a guessing game, let’s fix that.

Reply with “$100K” or book a call with me below and I’ll show you what’s missing.

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Tim