what will happen next year

here’s some stuff i think will happen this year

1. openai is in trouble. no real viable business there, doesn't seem to be doing anything right, google has a massive data advantage and anthropic is going after a niche use case. cracks will start to show.

2. k shaped economy will continue to expand. outside of ai spending we're already in a recession and most consumers are pinching their pennies. good time for either value driven or luxury consumer but not for anything else.

3. continued big growth for Clay and other GTM orchestration tools. these AIs are absolutely not going to manage and integrate themselves, and as every sales channel gets noisier, combining data sources makes sure that you squeeze value out of every lead. it is difficult to do well and every b2b company has to move towards it.

4. on linkedin, seems like nothing is stopping the "lead magnet" trend. the platform is motivated by number go up, and nothing makes number go up like forced engagement. i think it will get even more tiktok-y in 2026, you'll either get 200 impressions or 200k.

5. non-ai writing stands out, a LOT. i look at linkedin posts as part of my sales process and i would say 90% of them are ai-enhanced, at least. this is not a judgement call but what is scarce is valuable. and what is scarce right now is old-school human insight.

that being said the feed demands content and it's very exhausting to write all the time so no one is surprised.

that brings me to...

6. a new writing style is emerging. it looks a lot more like texts you would send. very short, asymetrical sentences, off-the-cuff.

7. if you are doing sales you need to do everything. content agencies are telling you to do outbound. outbound agencies are telling you to do content. you need to build an integrated system for it all.

what do you think?

ps. couple slots still open this week if you want me to take a look at your GTM strategy for 2026. reply GTM and i’ll send you a link :)