A lot has been said recently about SaaS being “dead”.
I think it’s a bit more complicated than that.
When I open software that was built before 2026 — say, an email marketing platform, or a popular data enrichment tool — I find that I now get kind of overwhelmed by how many button there are.
Do they really expect me to know what all these buttons do?
How would I possibly find the time?
I find myself wanting to rage-type DO IT FOR ME like I do when I’m mad at Claude for asking me to set my own environment variables.
My expectation is that I can just type, and something will figure out what to do with all those buttons.
So it’s clear that, at least for me, something is changing in my expectation of the surface of software.
For example: in the past, you might have paid for a LinkedIn content writing tool, something that helps you structure and organize your thoughts, and makes the tedious process of writing for LinkedIn a bit less agonizing.
Trust me, I know how painful it is to write for LinkedIn. I’m well and truly over it.
But you don’t actually want a LinkedIn writing tool.
What you want is for a week’s worth of content to be drafted for you, based on your voice, what you know, and what’s trending on the platform.
That’s a higher level of abstraction above the actual tool itself.
This is why you still pay a ghostwriter even when you know they’re writing with AI. What they’re actually doing is synthesizing knowledge, course-correcting, applying taste in real-time.
we want to build software that both helps ghostwriters do that faster and better, but also lets you DIY.
So check this out:
This is a mockup I just made.
On the left, you chat with your content CMO agent.
On the right, they
bring up drafts and you can edit them together in real-time
Give you a list of action items and requests
Show you what your next couple of weeks of posts look like
And all this is real-time, live updated.
(You could of course do this from within Claude Code or Codex if you want.)
The result is that you have an “agent team” who take on the responsibility of delivering the outcome for you. Not just a button that helps you do it faster.
What do you think of this?
