Quick Wins

Hi there!

Most agencies think they lose deals because they’re not "different enough." That ain't it.

The real reason? Risk.

Clients don’t care if your offer sounds fancy. They care about how much pain they’ll be in if it doesn’t work.

That’s why most agency sales calls end the same way:

"This sounds great, but we’re not ready right now."

What they’re really saying is:

"We don’t know if this will work, and we’re not about to light $5k on fire to find out."

I used to try to convince them. Show more case studies. Talk about "proven strategies." Didn’t matter. They still ghosted.

So I stopped fighting it. Instead of selling a long-term retainer upfront, I remove the risk entirely with a 2-week intro offer at $2.5k.

1. Too small to freak out their CFO

2. Fast enough to prove it actually works

3. Clear deliverables they can see and touch

4. Potential for serious ROI (we’re talking 100x)

I get why this feels weird. You want bigger deals, so why go smaller?

Because 10-30% of these intro clients turn into full-service clients ($8k-$10k+ worth deals)

And guess what? This works best on closed-lost leads. The ones who said "maybe later" suddenly become a lot more interested when you take away the risk.

Want to see exactly how we structure these intro offers? Reply "intro" or hit the link below to hop on a quick call.

Book A Call With Me

Cheers,

Tim

P.S. Only taking a few more agencies through this process this quarter. If it scales any further, I’ll probably lose my mind.