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I have spoken to hundreds of agency and B2B business owners this year.

90% of them think that their problem with lead gen is “not booking enough calls”.

Your problem is actually higher in the funnel than that.

The truth is - not enough people know about you.

In order to book the amount of qualified calls you want, you need 100x that many people to know about your service.

That’s why you need lead magnets.

Lead magnets are the easiest way to show people you know what you’re doing.

On LinkedIn, lead magnets have become the dominant content type.

That’s because they work.

They

1. predictably get people’s attention

2. give you an opportunity to show people you know what you’re doing

3. filter your audience and push them down the funnel

Here’s some lead magnet posts that went viral and got me thousands of leads.

You’re likely to say “but Tim, you’re marketing to marketers. I market to ecommerce brands/farmers/insurance salespeople/someone else, and when I post lead magnets I get a lot of marketers and less of my ICP”.

Well - there are more marketers on LinkedIn than there are of your ICP. So you will get that proportion of people.

But you will still get a good volume of leads from your ICP.

Look at Evan - he runs a DTC agency and is crushing with lead magnets.

He can sell agency services to ecommerce brands - and he can also sell consulting/setup to other marketers.

So not only does he get leads, but his ICP broadens.

How do you create a lead magnet?

1. Look at the other lead magnets people are posting. Pay attention to the types of things that work. Process documentation, swipe files, breakdown videos - things that explain a unique mechanism and should cost money.

2. Think about your unique mechanism - what do you have that is uniquely helpful or demonstrates your skill.

3. Write down every step of it. Don’t leave anything out. Make it as simple and step by step as humanly possible.

4. Record a video of you walking through that process. It’s important that people see your face.

5. Add a call booking link to the lead magnet.

   You will actually need multiple lead magnets. But let’s just start with one.

Action item: identify a process you can turn into a lead magnet.

I hope this was helpful!

PS. I’m working with a small “case study” group of agencies to help them build their entire inbound/outbound funnel. Work with me to make your lead magnet, get it working, automate the entire process behind it.

If you’re interested, reply LEADS to this email and I’ll send you more details.