This is Tim Keen. At some point, you opted in to my spiderweb of lead magnets on Linkedin.
After you did that, I followed the universally-understood best practices and did basically nothing with those email addresses.
Maybe I emailed you frantically every 3-6 months to advertise some new program or whatever.
All while I tell my coaching clients to hit people up at least daily. The cobbler’s child strikes again.
Anyway, I’ve decided to move my list — all 10,000 of you! — over from Beehiiv to Substack.
(I’m emailing from Beehiiv right now while they verify my list)
The reasons why are pretty simple:
I think Beehiiv is kind of a weird product: despite raising over $20m and having a bunch of employees it doesn’t quite have discovery, a nice UI, social, an easy way to do flows, or a meaningful command line experience for us token addicts out there.
I’m really, really tired of writing the kind of thought-leader-mush that has come to be expected of those in my shoes, and I would like to signal a Fresh Start.
I read robot writing all day and would like to contribute at least some tiny sliver of genuine human writing to the torrent of AI that I continuously produce and consume.
My goal here is to write in a way that is interesting, informative, real, and not-boring. It will be a home for tracking what I’m learning and doing in:
AI + what the future holds
Sales & Marketing
Software development
etc etc
Ok….so….why should I care?
I would be asking the same question.
Well - I think I might be able to help you.
Six months ago, I ran a 4-week cohort with a group of business owners. I helped them set up their go-to-market systems in an inbound-led way.
That’s a lot of buzzwords to say that I helped them:
Write posts on LinkedIn
Make valuable assets their ideal clients would want
Build landing pages + thank you pages for those assets
Find a list of their ideal clients
Reach out to those people and offer to send them said asset
Doesn’t sound that complicated, right? That’s what I thought.
Turns out that for your average B2B business owner, the sheer amount of software, systems, and processses you need to connect together to do this well makes it feel like you’re playing a very unpleasant game of Twister.
Most business owner’s content “process” looks something like this:
Realize you have to make a valuable asset, so you set off on a 10-20 hour spirit quest to make some sort of whitepaper, guidebook, or cheat sheet.
You don’t have any of your business context readily available so you have to go through all your call recordings and Slack channels.
Come back from that quest feeling demoralized and defeated, but at least you have your 7 step guide to cold email (or whatever).
Realize you have to make a landing page, opt in form, and thankyou page for that asset.
This is usually when people start getting mad at me. Unfortunately I didn’t make the rules. Almost all your calls will come from people booking directly on the thankyou page, not the asset itself, so you just have to do it.
Open up whatever page builder you have. Most people have GoHighLevel, but it’s typically half set up. Plus, even if it is setup, the UI physically hurts the eyes to look at, and so most humans can only tolerate its glare for a couple of minutes at a time.
So maybe you have a contractor to run GoHighLevel for you, which completely negates all the cash you saved instead of buying more expensive software that actually kind-of works (even though it still doesn’t).
So you have to then do all sorts of arduous copy-pasting just to make the worst looking opt-in page you’ve ever seen.
Repeat for the form.
Ok, it’s done. Now time to write the post.
You start ideating in an blank-context AI session. That AI tool has no context, so you have to spend a bunch of time jerry-rigging it to give you something marginally useful.
Write a “good enough” post over about 5 iterations.
Manually go through, find all the AI-isms, and pick them out one by one. It’s not just boring, it’s tedious.
Spend a bunch of time trying to find an image.
We haven’t even got to the list-building piece yet.
Obviously, I show people the fast ways to do this stuff.
But I was coming up against the technology more than anything else.
So, I started building stuff.
This was right around the time that Claude Code got good. I was able to build so much! So quickly! I already had a ton of resources & prompts from years of building little resources, so I just needed to orchestrate it.
This is so easy! Software development has truly been democratized.
With manic glee, I
A lead magnet building machine
A funnel building machine
A post writing machine
An email sending machine
A lead finding machine
And so on
My goal was to build a beautiful all-in-one tool that would make your content system effortless.
I built approximately 6000000000 tools, features, and solutions. All connected by the magic of AI!
You can see where this is going.
Over the course of 6 months, I learned SO much about software development.
I learned about database engineering, asynchronous workflows, and data orchestration. I built multiple AI-driven software factories. I met CTOs and hung out in sketchy Discords.
But all the dumb things I did right when I started were baked into the code.
So it’s time to start again and build it right.
Luckily, the entire world of software changes every 3 months now, so you kind of want to be re-building constantly anyway.
And we now have a cracked team.
So here’s what we’re up to.
Your Agent Content Team
On July 1st, we are going to release a product called Maestro.
It is an agent content team.
You have your content CMO. This is the person you talk to on the day to day.
They make sure you have enough content, that you’re hitting your goals, and that the rest of the team is working.
You also have a writer, a designer/developer, and an analytics agent. These agents are constantly scouring LinkedIn for what’s working, adapting it to your specific voice, and checking on your content for you.
If there are specific words or phrases you don’t want to have in your content, we remove them deterministically. So you will never see them again. More about that in a later email.
You also have a Brain. That’s where context about your business lives. Once you fill up your brain, it’s trivially easy to make content.
Most people are jerry-rigging 6 or so systems together to do all this stuff right now. This will be our opinionated stance. Every single function in it will work from the command line.
We will be building this in public. Tomorrow I will give you more info about the cracked team, and share the real-time database I promise you haven’t heard of that powers this whole thing.
Would You Be A Power User?
If you run a content agency (ie. you deliver content to clients) and are interested in being a design partner, please reply to this and let me know. We want to make it extremely easy for content agencies to serve their clients.
Everyone else - keep watching this space. If this kind of email is boring or annoying to you, congratulations on reading this far and feel free to unsubscribe.
But if this kind of slightly unhinged, interesting, longer-form B2B content is interesting to you - come back tomorrow as we start getting deeper.
