Hey there!
If your goal is to generate more leads from inbound and you're not posting lead magnets on LinkedIn consistently, then congrats, you're basically trying to fill a swimming pool with a teaspoon.
The flexibility of lead magnets is unmatched.
And every single B2B founder on LinkedIn should be running at least 1-2x per week.
When you think about a lead magnet post, you’re really just building a funnel that you can bend in any direction.
A few months back, I posted a DM-setting lead magnet. 98% opted in. That’s a lot of contact info in my inbox with no cold pitching.
That means 98% willingly gave their contact info just to get the resource. So if you think people won’t go through an opt-in page for a free resource, that’s just not true.
And once they’re in, you control the next step.
Here’s what I did:
✔ Sent them to a checkout page with a low-ticket offer.
✔ That converted at 1%.
✔ Now my free lead magnet is making money on autopilot.
But that’s just one way to do it.
You can also:
✔ Send them to a VSL that warms them up for a bigger offer.
✔ Put them through a quiz funnel to segment your audience.
✔ Drop them into an email sequence that walks them straight to a sales call.
I didn’t stop there. I sent them to a checkout page for a low-ticket offer, which converted at 1%.
If you’re not running lead magnets regularly on LinkedIn, you’re missing out.
Here’s how to get started:
Spend 2 hours a week creating lead magnets your audience actually wants.
Post them 1-2x a week, asking for a like and comment in return.
Send traffic to an opt-in page to collect emails.
Use those leads however you want—sales calls, follow-ups, or low-ticket offers.
My favourite client (hey Peyton!) booked 2 sales calls just after posting her first lead magnet on LinkedIn, without any follow-ups.
Pretty sweet, right?
Most people overcomplicate lead generation.
This is the easiest way to get a steady pipeline without chasing people down.
Try it, and thank me later.
Best,
Tim
