Lead Generation 101

Hey there!

If your goal is to generate more leads from inbound and you're not posting lead magnets on LinkedIn consistently, then congrats, you're basically trying to fill a swimming pool with a teaspoon.

The flexibility of lead magnets is unmatched.

And every single B2B founder on LinkedIn should be running at least 1-2x per week.

When you think about a lead magnet post, you’re really just building a funnel that you can bend in any direction.

A few months back, I posted a DM-setting lead magnet. 98% opted in. That’s a lot of contact info in my inbox with no cold pitching.

That means 98% willingly gave their contact info just to get the resource. So if you think people won’t go through an opt-in page for a free resource, that’s just not true.

And once they’re in, you control the next step.

Here’s what I did:

✔ Sent them to a checkout page with a low-ticket offer.

✔ That converted at 1%.

✔ Now my free lead magnet is making money on autopilot.

But that’s just one way to do it.

You can also:

✔ Send them to a VSL that warms them up for a bigger offer.

✔ Put them through a quiz funnel to segment your audience.

✔ Drop them into an email sequence that walks them straight to a sales call.

I didn’t stop there. I sent them to a checkout page for a low-ticket offer, which converted at 1%.

If you’re not running lead magnets regularly on LinkedIn, you’re missing out.

Here’s how to get started:

1. Spend 2 hours a week creating lead magnets your audience actually wants.

2. Post them 1-2x a week, asking for a like and comment in return.

3. Send traffic to an opt-in page to collect emails.

4. Use those leads however you want—sales calls, follow-ups, or low-ticket offers.

My favourite client (hey Peyton!) booked 2 sales calls just after posting her first lead magnet on LinkedIn, without any follow-ups.

Pretty sweet, right?

Most people overcomplicate lead generation.

This is the easiest way to get a steady pipeline without chasing people down.

Try it, and thank me later.

Best,

Tim