- Tim Keen
- Posts
- How to lose a deal in 20 minutes flat
How to lose a deal in 20 minutes flat
Hey!
Just got off a call where the guy spent 20 minutes explaining his agency before asking what I needed.
Felt like being trapped in an elevator with someone pitching their new crypto project.
And honestly, I can’t judge. I used to do the same thing. Talking too much. Listing every service. But the more I’ve done this, the more I’ve realized something important.
Sales calls are not for selling.
They are for listening, giving value, and seeing if there is a fit. That is it.
If someone is the right client, they will figure it out. If they are not, forcing it will not change anything.
Saw this happen inside my Skool community:

Did not buy. That is fine. Still got value, had a good experience, and left the door open for future business. No pressure.
Guess who they will buy from when the time comes 🙂
Here is how I run calls now.
Match how they talk. Fancy? Casual? Straight to business? Copy their vibe.
Let them go first. People love talking about themselves. Let them.
Drop a couple of quick wins within the first 5 minutes. Something useful they can apply right away.
Don’t “sell.” If they see the value, the sale happens naturally.
If you’re looking for more agency growth ideas, all my course content recordings are available in the Modern Agency Sales community worth $2500 for literally free.
Join us there now: https://www.skool.com/modern-sales
Best,
Tim