How I Ran a LinkedIn Event That Booked 20 Sales Calls

Hey there!

Sitting here with my coffee, thinking back to that LinkedIn event I hosted last September.

600 people registered. 200 showed up live. 20 booked sales calls.

Ad spend? $0.

I still don’t get why more people aren’t doing this. Everyone’s out here burning cash on ads or churning through cold outreach while LinkedIn events are just sitting there. Free and ridiculously effective.

I used to overcomplicate it. Spent hours tweaking event graphics, overthinking the description, and stressing about the perfect time to host.

Then I stopped making it so hard:

• Picked 1 PM EST on a Tuesday, Wednesday, or Thursday. It works for US and Europe.

• Threw up a simple cover photo. Nothing fancy, just gets the job done.

• Wrote a clear title that promised real value.

• Set it up four weeks out.

And here’s the secret sauce.

I used LinkedHelper to auto-invite my ideal clients from my first-degree connections. No hard-sell vibes. Just casual invites, like, “Hey, thought you’d get something out of this.”

One of my clients tried this last week and texted me:

“Tim, I thought LinkedIn events were a joke. Ran my first one with your format. 150 sign-ups, 4 demos booked. And it’s free?”

Agencies charge $11k a month for this exact setup, but honestly, you can get it rolling in 30 minutes.

Don’t sleep on LinkedIn events.

Cheers,

Tim

P.S. Don’t waste hours trying to make the most stunning presentation ever. Mine looked like it was made in 2010 on PowerPoint by someone who just discovered Comic Sans. It still worked.