clay's not hard

Clay has a reputation for being impossible to learn.

People flex ”I’m learning Clay” like they’re getting a PhD.

But it’s actually just a Google Sheet with APIs.

Their business model is GENIUS… Super overwhelming at first AND costs money to learn.

People burn through credits, get frustrated, and assume it’s too advanced.

Here’s how I’m actually using it…

1. Scrape target YouTube channels.

2. Pull contact info and company details.

3. Use AI to summarize their recent videos.

4. Generate personalized outreach with Clay.

5. Send emails that feel like I’ve been following them.

Most people personalize with “loved your recent post about [topic].”

I personalize with “Saw your video about the client retention issue in Q3 - we had a similar problem a few months ago, here’s how we solved it.”

See the difference?

Clay has infinite possibilities, but you only need to master one workflow.

The one that moves the needle in your business.

btw - I have a secret bootcamp brewing where we’ll set up some next-gen lead gen systems. If you want first look at it reply BOOTCAMP ;)