[CASE STUDY] How I Added 1,187 People To My List This Month For Free

I just checked my email automation dashboard.

I’ve been adding close to 100 emails to my list every day this month.

From lead magnets I made months ago.

Most agency owners are doing lead magnets completely wrong.

They spend weeks creating the "perfect" PDF, post it once, then move on when it doesn't immediately land a whale client.

But that's not how this works.

Let me show you what I'm doing differently:

1. MVP Lead Magnets
   Instead of spending weeks on a 50-page guide, I create simple, targeted templates that solve ONE specific problem. They take 2-3 hours to create, max.

My students in Modern Agency Sales use the same framework that’s it's helped me generate over 10,000 leads in 2024 alone.

2. Automation Is Everything
   Here's what changed the game for me:

• Post high-converting lead magnet

• Automate delivery

• Auto-add to email sequence

• Nurture at scale

While other agency owners are manually sending PDFs (or worse, waiting for whale clients to magically appear), my system runs 24/7.

3. Email List = Insurance Policy
   Here's the truth about whale clients in 2024:
   They're not just sitting around waiting for your cold email.
   They need to see you consistently.
   They need to trust you first.

Having a robust email list means you're present in their inbox, sharing valuable insights, and building trust over time.

This month alone:
• 1,187 new subscribers
• 53% open rate on nurture sequence

The real power isn't in the lead magnet itself.

It's in the system that:

1. Delivers value instantly

2. Nurtures consistently

3. Converts systematically

Tomorrow, I'll show you the exact framework I use to create these MVP lead magnets (the same one that's generated over 10,000 leads for my students).

Want a head start? Read the P.S.

Talk soon,

Tim

PS - In November, I’m working with a small “case study” group of agency owners to help build the inbound systems to add $100k/mo to your agency in 2025. If you’re at $30k+ MRR and want to know more, reply 100K to this email and I’ll send you the details.