- Tim Keen
- Posts
- Calls That Close
Calls That Close
For years, I treated sales calls like job interviews.
I’d show up nervous, over-prepared, trying to say all the "right" things so the prospect would pick me.
It sucked and didn’t work.
Then one day, I flipped the script. Instead of acting like a job applicant, I started acting like a doctor.
Think about it.
When you go to a doctor, they don’t nervously read from a script or try to “convince” you that you need treatment.
They don’t hit you with, “So what’s stopping you from getting surgery today?” They just ask questions, figure out what’s wrong, and prescribe a solution.
That’s how I started treating discovery calls.
Just listening, asking better questions, and diagnosing the real problem (which, by the way, is almost never what the client thinks it is).
And that changed everything.
You instantly position yourself as the expert.
Prospects feel heard and understood - so trust goes up.
You uncover their actual problem, not just the surface-level one.
The sale happens naturally because your solution just makes sense.
One of my clients said, “This feels less like selling and more like helping.”
Exactly.
Everyone who’s been on a call with me would say the same.
They learn something new and helpful for their business, so even if they’re not ready right now, they always come back when they are.
So if you’re tired of sales calls feeling awkward, forced, or just plain exhausting, hit reply or click the link below to book a quick chat. You'll see live how it's done, lol.
Cheers,
Tim
P.S. The next "Modern Agency Sales" cohort starts soon, and spots are limited to ensure everyone gets personal attention. Don't overthink this one.