business update

Tim Keen
March 19, 2025

I figured some of you might be interested in how I’m running my new business.

I have previously been selling it as a high-ticket bootcamp, with a typical call booking funnel.

We were booking a ton of calls - 180 in February.

50% were from lead magnet thank you pages, 30% from my LinkedIn profile, and the rest from other sources.

However, the issue was that that

I had to run a sales team
We were dedicating resources to follow-up
We became focused on running a sales organization rather than a product organization.
Our revenue was linearly dependent on the how well the sales calls went.

I found that quite stressful and annoying, even though the businesses who came through were great.

So at the start of this month I made the decision to switch up the model.

I changed it to a medium-ticket monthly subscription.

The goal was to be accessible without being budget.

Something you could buy from a sales page but still requires a bit of mental commitment.

We settled on $297/mo.

I was nervous - I’ve failed at community products before.

But in the first 14 days we did 30 paid members!

Now - I’m taking a bet on LTV.

My bet is that once members start using the AI tools that are included in the membership, and the coaching starts kicking in - they’ll want to stay.

But the other nice thing is it shifts my focus to building new tools and coaching.

People are asking for:

And I’m in a position to help with these things.

The BEST part?

It’s a less stressful business.

Less activity on the day to day.

More predictable revenue.

A clear goal: keep the existing members happy, and add more.

I had closed the community for the month, but I would like to hit 40 members.

So I have 10 more slots.

If you join us this week, I’ll give you:

A personalized 1:1 onboarding call
60 days of LinkedIn content templates so you know exactly what to write for 60 days.

There’s a 14 day guarantee.

30 great agencies, coaches, and B2B businesses, all growing through LinkedIn inbound.